Marketing Campaign for Ocean Spray Essay Example | Topics and Well Written Essays - 1000 words

Marketing Campaign for Ocean Spray - Essay Example In its recent practices, Ocean Spray intends to launch its product by using OrbitTM Easy Open lid with new design of bottles and canes in Australian market during Christmas. In the London’s market, Ocean Spray wants its modified products to be launched during the Christmas process. Promotion Mix Promotion mix is, in this paper, used to describe the features of OrbitTM Easy Open Lid. Procedure of launching the new modified products in the market by Ocean Spray has been described in the mix along with a few effective measures to promote the product. With this concern, the aspects of price, product, place and promotion will be taken into account for the development of promotion mix. Price The product price of Ocean Spray is suitable for the consumers. It is worth mentioning in this context that the customers, existing in the London market, are largely regarded as quality seekers rather than price seekers which in turn indicate that price might not be quite influencing in comparis on to the quality features. However, the product prices of Ocean Spray must be consistent with the process charged by the competitors of the organisation which in turn may render the product with better competitive advantages to penetrate in the market. Introducing the product in new market may lead to a substantial increase in price of the relevant products. Hence, it should be mentioned in this regards that the rise in price of Ocean Spray’s products must be reasonable and suitable for the London’s market keeping in focus the consumption power of the targeted customers which may also be beneficial in obtaining better customer satisfaction (Mason & Brice, 2012). Place With due significance towards the features of the modified product offered by Ocean Spray, the marketer needs to select the place where the product can be launched for better accessibility to the targeted consumers. Notably, as the customers in London tends to be highly persuaded towards quality assuranc e, the places which attract majority of customers from the young generation and niche economic stature can be considered as the most suitable region for the launch of the product. It is due to the reason that these groups of customers not only tend to be health conscious, they can be attracted with regards to the product features through quality services. Moreover, as the product is intended to be launched during the Christmas vacations, the Charing Cross road and various other Christmas markets which attract a substantial number of tourists can also be regarded as the most suitable places for the launch of OrbitTM Easy Open Lid (Farmer, 2011; Official London Guide, 2012). Product Ocean Spray is one of the most experienced companies in manufacturing of canned and bottled foods. In order to bring innovation and gain competitive advantages in its product line, Ocean Spray intends to launch its product in the London market by giving its product a new look and shape using the OrbitTM Ea sy Open lid. The new packaging product selected by Ocean Spray to be launched in the Christmas markets of London comprises basically of juice and drinks, cruising dried cranberries, dried fruit, sauces, fresh fruit and oatmeal and among others. The consumers in London are observed to be highly inclined towards the variety in which the product is

Management of Change Essay Example | Topics and Well Written Essays - 1500 words

Management of Change - Essay Example Since 1937, the company has grown significantly and brought changes in how food is packaged even before the consumers ever thought of those changes (Leonhardt, 2012). However, with time, many things have dented the image of the corporation and undermined the reputation the owners have worked hard to build. Areas of Change The company needs change in three identifiable and key areas of its operations in order to salvage its reputation and rejuvenate to a brand that is adored by many when it comes to having a meal. First is the area of food processing. The company needs to move more towards healthy foods and abandon its niche of dominant junk food. The company has been associated with food products that are â€Å"unhealthy† to the consumer at the time where health issues such as obesity and heart diseases are emerging to be great challenges to the world population. The second area that needs change is the lead time of supply. There should be change in the procedure of sourcing f or supply so that the time taken to deliver and, therefore, make it readily available is reduced. The third issue is that of the billing system in terms of its efficiency to eliminate complaints on overcharge in credit cards and how they respond to such concerns. These three issues are among other concerns in the organization that need to be subjected to change so that the organization remains a giant in the industry. Need for Change For every organization, the need for change is a constant requirement rather than a rare once in a year thing. An organization in the highly competitive and sensitive industry, such as Mc Donald, therefore, needs to embrace change through effective change management structures. Companies that engage themselves in all efforts of creating change have benefited a lot financially and in terms of growth. They are likely to be more competitive and even more adapted to external changes in the corporate world (Beer and Nohria, 2000). This, in essence, points th e need for the organization to initiate change in the areas mentioned above. This can also be clearly illustrated through the various models of change management. Models of Change Management The two models of change likely to help in going around the change barrier include that of the change curve and Lewin's Change Management Model. The change curve explains the different stages that an organization goes through before an effected change is fully accepted. It helps in making the change implementation to be expedited, thereby increasing its likelihood of success. The change curve proposes that change is approached through people because when they adapt to change fast, the organization also changes rapidly (Mind Tools, 2012). Lewin’s Change Management Model proposes a three pronged process that involves unfreezing, changing and refreezing. The first stage involves anchoring change acceptance through creating an enabling environment. The second change subsequently involves intr oduction of the change and finally synchronizing the changes in the organization’s structures in the final phase (Mind Tools, 2012). These models show the ease at which various organizations including the one on focus can learn to integrate change in its operations in a more effective and timely manner. They are a good reminder of the need for chan

Gay Rights Towards Gay Marriage Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Gay Rights Towards Gay Marriage - Research Paper Example However, whether same sex individuals be allowed to marry is still controversial. This paper argues that gay marriage should be legalized because same-sex parents can prove to be better parents; it reinforces their rights as humans; and, it stabilizes the society through child adoption. Gay marriages should be legalized since same sex couples can prove to be better parents than opposite sex couples. Biblarz and Stacey (3) argue that the gender of parents â€Å"has minor significance for childrens psychological adjustment and social success.† Family instability may take its toll on normal psychological development of children of both straight and same-sex couples, and so, it is not true that only gay parents prove to be bad parents by any means. They may prove to be better parents, states Kurdek (880) in his research. He argues that two men or women can raise kids better in terms of sexual growth, than a man or a woman in a traditional home setting. Kids of gay couples do not have to see one of their parents involved in extra-marital affairs. They do not have to see their moms and dads fighting with each other every day. Kids pay little attention to what the relationship between their parents is, or whether or not their relationship relates to societal norms or not. All they want is love, of parents towards them and also towards each other. So, the relationship between parents has nothing to do with children becoming homo or hetero-sexual. Thus, gay marriages should be legalized without getting concerned about the parenting capabilities of the couples involved. â€Å"Same-sex marriages will offer voluntary support to the institution by allowing freedom in selecting one’s partner†, states Bolte (1). She has focused upon the reinforcement of human rights regarding selection partner through utilitarian arguments.

Topic4 Essay Example | Topics and Well Written Essays - 1000 words

Topic4 - Essay Example At first, Sam without mentioning details of how the launch was going to be made, merely quoted @$75 per head for 100 delegates and a venue fee of $ 2500 thus totaling the contract amount as $10,000. Dean was unimpressed and hence declined Sam's offer. It was only after this; Sam mentioned that a famous Chef Yahoo Nim would attend the event and that a special promotional invitation on Oh My Manor's letter head would be prepared and sent by Sam to the 100 delegates three weeks before launch date. Besides, he also promised to use his own influence to ensure attendance. Dean was apparently induced by these statements of Sam and agreed to Sam's price quoted following which he paid an advance $ 3,000 and received the receipt from Sam mentioning only the price and how total sum was arrived at. Hence successful performance of the contract means that the celebrity Chef Yahoo Nim should have prepared the food and attended the function, Sam should have sent the invitation as stipulated and 100 people should have attended by Sam's influence. But none of these happened resulting in poor attendance of 35 people since only 45 invitations were sent. These can not therefore be a mere parol evidence. These are express terms and hence should be taken as collateral contract though made orally. The collateral contract concept is a device to circumvent the Parol Evidence Rule but also as a means of holding that a statement which is not a term of the main contract can be enforced as a collateral contract i.e. collateral warranty. Some of the cases which can be cited in support of this are ESSO PETROLEUM V MARDEN (1976), DE LASALLE V GUILDFORD (1901), RECORD V BELL (1991) and COMMISSION FOR THE NEW TOWNS V COOPER (CA) (1995) (TheLawsite). Hence Sam is bound by these terms and is liable for damages for breach of contract. Dean is not required to pay the balance amount of $7,000 and he can proceed against Sam for damages for his breach of contract since pressure of work is no excuse. Qn 2 Zander mad it known to Puffy his exact requirements to which Puffy also agreed. Hence the software supplied by Puffy is not in accordance with the terms agreed upon prior to signing of contract Zander signed the contract only on being assured that the software would meet with all the current Government regulatory requirements. But for this he would not have signed the contract. But there is a point against Zander. What Puffy was making was only an opinion and not a condition or representation. She offered him three packages and Zander chose one. It was open to him to verify and then make a purchase. Even though before signing of the contract, Zander insisted, he chose the package at his own risk. If the software package had been a defective one, it would have been a different issue. Hence Puffy is in not breach of contract and consequently Zander is not entitled to refund of the money paid. Qn No 3 In this case, even though Zander did not read the clause No 53 which avoided any liability whatsoever, he is deemed to have read it due to the explicitly mentioned clause on the website. This is an exclusion clause binding on the acceptor. In its absence, the offeror would have been liable for the non-performance or defective performance. In

Leadership in practice & Developing the reflective leader Enterprise Assignment

Leadership in practice & Developing the reflective leader Enterprise Rent-A-Car - Assignment Example The researcher states that the success of businesses in the global market is depended on their ability to understand on time the market risks and develop appropriate measures for securing their position towards their rivals. At this point, leadership is proved to have a critical role. The successful leader aligns the organizational needs with the market trends and support the development of proactive communication in the internal organizational environment. Moreover, the successful leader is able to understand the customers’ needs and promotes plans that can serve the interests of the organization but also of its stakeholders. The Enterprise – Rent – A car is ‘the largest purchaser of cars in the. Since its establishment, in 1957, the firm has achieved a significant growth, a fact that it is highly related to its leadership style. The case of Enterprise – Rent – A car proves that modern organizations are able to face effectively the challenges of the market under the terms that their leadership is appropriately structured. Initiatives would be allowed to leaders; however, certain ethical standards are always necessary for ensuring that the power of leader is aligned with organizational ethics. Commonly, the value of leadership is judged in the long term, mostly because time is available for evaluating the effectiveness of leadership decisions. However, in Enterprise – Rent – A car the benefits of leadership style are continuous, on the terms that daily organizational activities face no particular problems at all levels of organizational hierarchy. At this point, the following issue should be mentioned: the firm’s existing leadership practices are based on leadership approaches, which are quite known in the leadership theory, as analyzed below. This means that existing literature has been used as the basis for the firm’s leadership practices. For this reason, the presentation of the literature related to the specific subject has been considered as necessary. Moreover, assumptions are developed in regard to the potential applicability of the firm’s leadership style in practice, i.e. whether the specific leadership style would be applicable on other organizations, of similar characteristics with Enterprise-Rent-A car. It seems that such prospect exists, under the terms that similar support is provided, referring not only to the resources available but also to the willingness of employees to support such plans. A personal reflection is provided, at the end of the paper, where the above issue is discussed. 2. Leadership in Enterprise Rent-A-Car 2.1 Leadership behaviours and approaches One of the key reasons for the success of Enterprise Rent-A-Car has been its leadership framework. In fact, Enterprise Rent-A-Car has a unique characteristic: a series of different leadership styles are used across the

Summury and response Essay Example | Topics and Well Written Essays - 500 words

Summury and response - Essay Example Only 87 students that were of Chinese descent graduated from the university 5 years ago, while 2224 will graduate from the same university this year. Enrollment of international students has grown tremendously in the last years by over 6 percent with china having the highest figures of over 20 percent that prefer the big public colleges. This figures help to give an insight into the metamorphosis of the public universities in America in a time when support from the state has reduced. There are about 25 campuses that have amplified international enrollment to more than 40 percent in the last five years according to data collected by the Institute of International Education except one public university. The enrollment in Indiana has gone over 6,000 to 15 percent of the students in the university while in Illinois it has reached 9,000 and consequently it has been ranked as the second in the country. These universities are perceived to put importance on having international students and the ideas that they bring since they pay all their fees and don’t need financial aid. The universities have discovered that the fees paid by the international students can enable them continue to offer scholarships to help the local students even after funding is cut. As at last year, there were over 700,000 international students in the campuses in the US most of them coming from China and the rest from India and South Korea. The number of students from Saudi Arabia is fast growing since their government has established a lucrative sponsorship program. These students bring in over 22 billion dollars to the economy and most of them remain behind after they graduate either to work or continue with their studies. Indiana prefers international students since the rate that they pay in fees is three times what the local ones pay though this denies the local students from getting chances that are offered in this

Elements of Gothic Literature Essay Example for Free

Elements of Gothic Literature Essay Gothic literature was born in 1764 when Horace Walpole published The Castle of Otranto, which is considered to be the first gothic novel ever written. Gothic literature was originally written as a reaction to the age of reason, order, and the politics of eighteenth-century England. Containing anti-Catholic sentiments and mythical aspects, Gothic literature explored the tension between what we fear and what we desire. The stories were usually set in some kind of castle or old building that showed human decay and created an atmosphere of mystery and suspense. Often, one of the main characters would be some sort of damsel in distress, threatened by some man. The words chosen in these novels and short stories were very descriptive, creating overwrought emotion and often, feelings of gloom and horror. Also, within the plot, some sort of ancient prophecy, along with omens and visions, could usually be found. The most important elements to the structure of canonical gothic literature, however, are supernatural and unexplainable events. In The Castle of Otranto, much of the plot surrounds one unexplainable incident: a giant black helmet falls on Prince Conrad, thus killing him. Because of Prince Conrads death, Manfred, his father, captures a passing peasant, Theodore, and pursues Isabella, Conrads fiancee. Later, it is learned that Jerome (the minister) is Theodores father. If the helmet had never fallen on Conrad, Manfred never would have stopped Theodore, and Jerome would never have found his long lost son. Manfred, still believing that Theodore is guilty of dropping the helmet by sorcery, is ready to execute him. At this point in the story, Isabellas long lost father appears, which halts Theodores execution. It is later learned that Isabellas father found her because a dream he had led him to a monk, who led him to Otranto. The supernatural event here is the dream, which turned out to forecast reality. He accuses Manfred of not being the rightful ruler of Otranto. Eventually, everything is confirmed when the giant version of Alfonso the Good that has been living in the castle (another mysterious incident) breaks through the walls and proclaims Theodore the natural heir of Alfonso and the rightful ruler of Otranto. The Ruins of the Abbey of Fitz-Martin, whose author remains anonymous, also has a similar dependency on a chain of supernatural events. Sir Thomas Fitz-Martin acquires an abbey, which he finds in ruins. He is certain it can be repaired, so he and his people venture inside. Upon exploring the abbey, Fitz-Martin opens a door with difficulty, only to be met with severe shrieks from inside that particular room. Later in the story, the superstition surrounding those screams is explained. Evidently, every night, the ghost of St. Anna can be seen walking up to the altar. She stays there until midnight, and then walks to the south tower. She screams three times, and the ghost of the evil Baron, who possessed the abbey years before, comes. Then, Anna chases him with a fire-brand in one hand and a dead baby in her other arm. The two ghosts eventually come to the Barons old room, where dismal yells and dying groans can be heard from. Fiery lights surround the Barons old room until the clock that hasnt been touched in years strikes two, or sometimes three oclock. This story of supernatural occurrence strikes the curiosity of Rosaline, Sir Thomas Fitz-Martins daughter, who then decides to go investigate the south tower. When she does, she finds the torture chamber where they killed St. Anna so many years ago. She is debating whether or not to go in, when she hears a voice commanding her to enter. She feels almost possessed, as the voice tells her to reach inside the coffin. When she does, she pulls something out and takes it with her, fleeing in terror. It is the supernatural phenomenon of this voice that brings in St. Annas story, which is written on the papers with which Rosaline fled in terror. The Vampyre by John Polidori casts an interesting slant on the element of supernatural events. The entire story is a supernatural event because Lord Ruthven is a vampire, a supernatural creature. Before this is revealed to the reader, however, there are important unexplainable events that allude to his being a vampire and are of utmost importance to the story. It is the mystery of Lord Ruthvens appearance that first attracts Aubrey to him, and thus begins the story. Aubrey wants to get to know him better, hopefully to  understand the enigma of his demeanor. They leave on a trip together, and Aubrey notices that Lord Ruthven is extremely charitable. He also notices, though, that Lord Ruthven always gives his money to the scoundrels of society, those who will piddle away the charity pursuing their vices. Then he realizes that all who receive money from Lord Ruthven end up far worse than they were before the charity. Although Aubrey cannot explain this, it intrigues him and makes him wonder if there isnt a spark of evil in Lord Ruthven. Some time later, Aubrey receives letters from his sister and his guardians. The letter from his sister is very loving, but the letter from his guardians bears only bad and mysterious news. They tell him that his traveling companion is pure evil, that all the women at home that he wooed because of their virtues, have now come forth and shown that they are tainted, and pursue their vices publicly. The people of their town find this unexplainable and very unnerving. He was suspicious of Lord Ruthvens evil before, but upon reading the letter, Aubrey decides that he must leave Lord Ruthven for the remainder of the trip. Aubrey travels to Greece, where he stays with a kind family and falls in love with their daughter, Ianthe, although he does not act on it. It is here that he learns the legend of the vampire. One day he goes to a place to research, and they tell him to be back before dark because of the vampire. He loses track of time and it is soon dark. He hears a scream and runs toward it. He finds a hut, and picks up a dagger that is inside. However, he is too late. Ianthe was murdered by the vampire. Aubrey falls into a fever and Lord Ruthven returns to him and nurses him back to health. Soon after this, they are attacked by robbers and Lord Ruthven is wounded. He dies, but makes Aubrey promise to him that he will not speak a word of his death. When Aubrey goes back for Lord Ruthvens body, it is gone, and the robbers tell Aubrey that they had to put it in the moonlight the first night of Lord Ruthvens death. They go to where they left the corpse, but it has mysteriously disappeared. Aubrey decides that it is time to go home. On his way home, he goes through Lord Ruthvens things and finds a shaft that matches the dagger he found in the hut exactly. This confirms for Aubrey  that Lord Ruthven is the vampire. When he arrives home, his sister holds a drawing-room. Here, Aubrey is snatched by the arm and told to remember his oath. Aubrey is dumbfounded because Lord Ruthven is supposed to be dead, but here he is, pursuing his sister. This drives him into a terrible fever. During this fever, he figures out that his sister is engaged to Lord Ruthven and fears for her. He tries to stop the wedding, but everyone thinks that he is crazy and dismisses him. His sister is killed at the end of the story. The fact that Lord Ruthven is a supernatural creature accounts for all of the supernatural events and the entire story. If he was not a vampire, his demeanor would never have attracted Aubrey initially, and Aubrey never would have gone traveling with Lord Ruthven. Had Aubrey not gone traveling with him, he never would have discovered that Lord Ruthven was a vampire, and gone crazy. If Aubrey had not gone crazy, he would have been able to stop the wedding and save his sisters life. Supernatural and unexplainable events are crucial to the plot of a gothic story. Often, they act as the backbone of the plot and many of the circumstances and coincidences rest upon them. In The Castle of Otranto, they act as the coincidence drivers as well as supply some of the omens and visions, another element of gothic literature. They bring the real story to the surface in The Ruins of the Abbey of Fitz-Martin, and provide the foundation for the story in The Vampyre. Without the element of supernatural and unexplainable events, much of the canonical gothic literature would not stand on its own.